A Branding Lesson for the Lean Startup Entrepreneur
I recently spoke to 2 different startup entrepreneurs who explained to me that each had “a brand that needed protecting.” […]
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Lean Startup
Hey \”Patent Experts\”: How Do You Like Groupon\’s Patent Now? *Crickets*
Yesterday\’s announcement of the firing of Groupon\’s CEO and the hope for a rebirth of the company\’s business model brought
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Is Traction the New IP for Startups? Maybe Not for Yours.
\”Traction is the new IP.\” This emerging mantra results in many startup CEOs eschewing the traditional path of patent and
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Do Patents Matter? Lean Startups Should Ignore Expert Advice and Let Their Data Drive Patenting Decisions
Many hold strong opinions on the value of patents to business. Both in person and online, there are any number
Lean Startup Methodology: How Patenting Decisions Fit into this New Business Framework
One of the first questions start up entrepreneurs usually ask sounds something like this: “Is it worth the effort
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